"Be fearless, yet humble. Bold and action-oriented, otherwise life passes you by. And pursue your dream. You can attain it." - (C.Toftoy, 2016)

How CEO's Set Strategic Direction...

This practical book evolved from Toftoy's doctoral dissertation. Based on a survey of 100 companies via personal interviews with top CEOs.

The role CEOs perceive for themselves in the strategic planning system. Responsibilities of different managers in the development of plans. Shows how setting strategic direction is the principal job of the CEO.

ISBN-13: 978-0912841274
ISBN-10: 0912841273
Published by The Planning Forum, 1987, Oxford, Ohio.